Gina Din Corporate Communications in partnership with the Kenya Red Cross, Artist Forum and renowned musician, Eric Wainaina developed the campaign dubbed “Chagua Peace” this was a clarion call for Kenya’s citizens to Vote for Peace no matter their ethno-political preferences.

In the Spirit of PAMOJA, Kenya RedCross hosted Japanese Memorial Service for victims of the earthquake and Tsunami that struck Japan. This was on the 1st Anniversary of the Tsunami.

The "Kenyans for Kenya initiative was a fundraiser that was started in July 2011 by corporate leaders, the Kenya Red Cross and Safaricom  in response to media reports of famine and deaths from starvation in Turkana.